BYOM – Bring Your Own Mask at Dubai Design WeekUnited Arab Emirates
We are pleased to announce our support to the participation of the innovation lab HyperAktiv at Dubai Design Week, with their project “BYOM – Bring Your Own Mask”. The project will take part of the exhibition ‘Reflections of Swiss Innovation’ exhibition organized by the Swiss Embassy in UAE and Bahrain, and presenting creative Swiss solutions to global challenges.
For this project, HyperAktiv invited 41 swiss designers to redesign the protection mask, they were able to redraw this anxiety-provoking object and give it an aesthetic, poetic or even engaged dimension! The 36 submitted projects full of innovation have been compiled on a website so that everyone can discover it in real 3D. A physical vernissage will take place in septembre 2020 in our space in Renens.
Formerly the LAB is a spin-off of Studio Raphaël Lutz. Innovation-oriented, its action is to support the exchanges between the creative community and the companies and start-ups of Switzerland. Freshly installed in its new space in early 2020, HyperAktiv’s value is to put the user at the center of all conceptual concerns and to focus on the contributions of design in inno- vation methodology. Our space is also made available for stimulating initiatives and other events such as lectures, symposiums, innovation workshops, etc. We are a team of 4 people: Raphaël Lutz, Industrial designer; Manfred Baud, Industrial designer; Néville Baud, Graphic designer and Julien Gaillard, Specialist in Innovation and Methodology.
For more about HyperAkiv, visit their website HERE
More about the Reflections of Swiss Innovation exhibition HERE