My relationship with Pro Helvetia Cairo started in 2011, when I was accepted in the Artists in Residence program and spent my studio residency in Switzerland. I got a chance to know the European culture with a close eye -especially the Swiss culture- since it was my first trip to Europe. The residency was the key that opened many doors for me on both personal and professional levels. After coming back, and having solid personal contact with Swiss artists, the cooperation between Medrar for Contemporary Art, the company I co-founded in 2005, and Pro Helvetia Cairo started to get shaped.
The cooperation channels between Medrar and Pro Helvetia Cairo are always open since 2013. Every year we have the chance to bring at least one Swiss artist, holding an activity, workshop, exhibition or participating in the Video Festival.
Mohamed Allam, Co-Founder of Medrar for Contemporary Art
Photo Credit: Mostafa Abdel Aty